The business of esthetics, sometimes simply called skincare, is focused on perfecting every treatment possible. Every client will be expecting you to be a legitimate expert in skin care, who can flawlessly provide the right treatment for their skin. When you think about it, that’s a pretty intimate role that requires a lot of trust on the part of the client.
Therefore, people wanting to get into this industry should act with consistency and seek endless learning to ensure that their clients will truly benefit from your work. Regardless of the perfection that clients expect and demand, you can work your trade as an esthetician in a variety of scenarios; you can work at the most luxurious spa, or you can be a wellness professional who works privately as a freelancer. There are numerous choices to consider, which is all part of the fun of embarking on an esthetician career.
The good news is that there is an endless stream of patients; ranging from low to high-income residencies and everything in between. You’ll need to be constantly on the lookout for new and interesting ways of marketing your services regardless of the clientele you aim for. These “marketing ideas” are, in reality, esthetician tips and tricks that are currently applied by the finest professionals who are working at the best spas in the world.
These tips also contain some business suggestions and some positive, practical reminders to give you a better mindset as you enter this profession and business. Without further ado, here are the seven tips for estheticians that can help boost their reputation:
You need to be an expert in your field no matter what industry you’re in, and that doesn’t only mean learning every aspect of it from the book. It also means you have to learn the business itself. Learning how the business works will give you a better idea of whether you can love this job or not, since you’ll understand the ins and outs of the industry. Some newcomers to esthetics are often shocked at the difficulty of finding a job in the industry without proper planning and effort. Some new estheticians fail on their job because they are demanding for a quick way to receive money, just because they attended a school for the job.
However, that is not the case as there are unpaid professionals who need to prove their craft first before they become regularly paid. The esthetician career paths are hard, but can yield great income as long as you’re dedicated from the start.
Plot Your Ideal Career Path
*Image credit to Joe Schillero at elitefts.com
The ideal esthetician career path will require some serious planning, as you can’t just go join the industry without any career model to follow. You have to begin to figure out where your specialization is, and you also need to study the clients that often come and go in the spa you’re working at. You might even need to choose if you want to be a private esthetician, or someone who works at a spa or salon. It’s also possible (and for many people, desirable) to have an at home esthetician business as well; but you may need to be more experienced at your work before doing this.
There are some who may also need to think hard about the actual purpose why they want to work as an esthetician, as this career fits best with people who are service-oriented by nature, and is not a simple money grab. There’s a wide range of choices that you can choose as paths for your esthetic career, and all you need to do is conduct a little research on them to find out where you are most comfortable with.
If you do opt to work in-house at a salon, know that changing workplaces often is a way to potentially harm your career as an esthetician. This is one of the tips for estheticians that a beginner should always remember. The same also goes for businesses, as they should retain a single location and set of services so that people will feel at ease when going there. Being a “hopper” in the industry will just make other employers think that you’re inconsistent with your work, or not taking your job seriously.
Hiring an esthetician is an investment in the salon, and you need to treat that responsibility seriously. Most employers in this business are looking for professionals who are consistent in doing their job, and that means someone who they can trust for the long run.
You Need To Do The Sales Talk In This Industry
As an esthetician, you need to understand how retail sales work in this type of job. You and the employer need to earn as much money as possible in order to fully fund the business and ensure that everyone stays profitable. Take note that the spa should be clean and well-maintained, which requires a consistent income stream to perfectly maintain the environment. Hence, why retail sales knowledge must be considered in order to build better income in the future.
For example, it might be scary to think that some may give you a negative feedback if you promote the product too much. But in reality, this is what people are looking for when it comes to a spa service, since the business is meant to pamper them. So be good at throwing sales pitches for in-house products, and be sure to pamper the clients like they should be.
Market And Display Your Talents
If the spa you’re working at is already famous, never let the business carry your reputation. This is a very bad practice, as it causes you to act like an entitled employee in the long run, and you may take your job for granted. As said earlier, always be consistent at displaying your work ethic because this is how people will define you. If you have a specialty over a field in esthetics, then practice it with a passion and market yourself as such so that people will see how dedicated you are at your work.
Remember that it’s your actions that define your overall skills and character as a professional. This is arguably the number one among all esthetician tips and tricks and is a strict requirement if you want to last long in the industry.
If you’re going to be good at getting clients, then you have to find ways to tailor your treatments to their individual needs. For example, you can invite someone browsing for cosmetic products at the store into your salon, so that you can help evaluate what the right products are for them. Or, you can also give them expert tips on retaining youthful skin if that’s what they most desire. The point is, you need to understand what your client most desires, and then deliver that treatment to them!
You can also consider giving them a nice presentation that’s filled with comprehensive information for your potential clients. You can do this during social events such as your network of friends and communities you attend to such as churches.
Investments Make It Worthwhile
The career will surely become worthwhile if you also invest yourself in the field. That means you can become a business partner for a spa if you have enough money, build your own spa for business, or perhaps study at an esthetics school in order to learn more about the craft. There are a lot of possibilities where you can spend your money in order to boost your reputation and skills both as an esthetician and as a businessperson. This is the “end game” of the esthetician career, so to speak, and is a way that you can build substantial wealth after a long and fruitful career helping others look their best.
Hopefully, this information should make you familiar not just about working in the field of esthetics, as well as how being an esthetician has pros and cons. While you’ll need to bring the full powers of your work ethic and desire to help people to bear in order to succeed in this industry, you’ll also be rewarded by seeing the transformations you cause. And although this is a business that requires much training, knowledge, and constant self-improvement, in the end you may find that it provides you with a satisfying and meaningful path in your life.
We wish you all the best of luck as you start your esthetician journey!
Share this post