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California is one of the global epicenters of the beauty and wellness industry. And thanks to its sunny shores all year round, people want their skin looking beautiful, touchable, and smooth at all times. Are you looking to combine your love of beauty with your care for people? Consider a career as an esthetician. Estheticians specialize in improving the appearance and health of skin in a variety of techniques. Each state has its own set of requirements and registrations on how long and what it takes to become an esthetician - follow this guide to become an esthetician in California!...

As the health, wellness, and beauty industry continues to grow, attracting new clients to your salon or spa can seem intimidating. You’ve probably noticed your competition increase and your neighborhood fill with new health, wellness, and beauty businesses. We know your business is top notch - now it’s time for you to let people know! Check out these tips on how to increase your client base and attract clients to your spa. Create a User Friendly Website We know you’ve heard this a thousand times, and there’s a reason for that. Creating a website that is easy to use and...

The beauty and wellness industry is booming and is expected to continue to grow in 2019! Your spa business is likely facing more competition than ever. It’s crucial for your business to have high quality and up-to-date products and technology so it can stay competitive. As products and consumer expectations change, it can be hard to keep up with what your spa needs. Make the easy transition by upgrading your existing services or adding new services and finishing touches to your spa selection. Follow this guide to learn about things your spa needs in 2019! Multi-Use Facial Equipment In 2019,...

As an owner of a spa or salon, one of your primary concerns should be how you can constantly improve your clients’ experiences. A great client experience is more than just treating your clients to a wonderful time - it can provide you with word-of-mouth marketing, increased client retention, and increased client attraction. In the beauty and wellness industry, learning how to improve customer experience allows you to better deliver your service and bring wellness to your community. So how do you give customers a good experience? Check out these 5 tips on how to improve customer experience. Set a...

Are you an esthetician or a spa owner? Pamper your guests with the ultimate luxury experience - an electric spa table for massages and spa treatments. Learn why your business needs an electric spa table. Your Clients’ Comfort Your clients’ spa experience starts the moment they walk in the door. Having an electric spa table allows your clients to feel the ultimate form luxury when they receive their treatments. An electric massage table allows your clients to feel you customizing the treatment to best fit their bodies while they are able to lay back and relax. Your Clients’ Health Adjustable...